SEGA has officially announced plans to open its first official retail store in Shibuya, Tokyo, scheduled for summer 2025. The new store will be located in the same building as Nintendo’s Tokyo store, marking a significant milestone for SEGA’s retail presence in Japan. According to SEGA’s official release, the store aims to offer fans a comprehensive experience featuring exclusive merchandise, game demos, and interactive exhibits celebrating SEGA’s rich gaming history.
The decision to open the store in Shibuya, a major commercial and entertainment district, aligns with SEGA’s strategy to strengthen its brand visibility and engage directly with its fanbase. The store will showcase a wide range of products, including collectibles, apparel, and limited-edition items tied to popular SEGA franchises.
This move follows the global trend of game companies establishing flagship stores to create immersive brand experiences. SEGA’s official statement highlights the store’s role in fostering community interaction and promoting upcoming game releases.
Source: SEGA official announcement (SEGA.co.jp)
Image credit: SEGA official promotional materials
