Nintendo President Apologizes as Switch 2 Demand Far Exceeds Expectations

Nintendo Switch 2 Launch Faces Global Shortages Amid Unexpected High Demand

On June 5, 2025, Nintendo officially launched the highly anticipated Nintendo Switch 2 worldwide. Despite extensive preparations, the company has acknowledged that demand has significantly exceeded their initial forecasts, resulting in widespread shortages across multiple regions.

According to an official statement from Nintendo, the Switch 2’s advanced features and strong brand loyalty contributed to an unprecedented surge in pre-orders and launch-day sales. The company expressed regret over the supply constraints and assured customers that efforts are underway to ramp up production and distribution to meet global demand as quickly as possible.

Retailers in North America, Europe, and Asia reported long queues and rapid sell-outs within hours of the console’s release. Industry analysts predict that the shortage may persist throughout 2025 due to ongoing supply chain challenges and high consumer interest.

Nintendo’s spokesperson emphasized, “We underestimated the scale of demand for the Switch 2. We are committed to increasing manufacturing capacity and improving logistics to ensure more units reach customers soon.”

This launch scenario highlights the challenges faced by hardware manufacturers in balancing supply with market enthusiasm, especially for next-generation consoles with strong fanbases.

Image credit: Nintendo official press kit