A recent leak from an insider suggests that Microsoft’s new approach to the Xbox ecosystem may result in a significant price increase for the next-generation Xbox console, potentially exceeding $1000.
Microsoft’s Xbox head recently announced that the Xbox experience will no longer be confined to a single store. This shift aims to provide users with more freedom by allowing access to multiple game stores and platforms. The announcement came alongside a new multi-year strategic partnership between Microsoft and AMD.
Sarah Bond, Microsoft’s Xbox president, emphasized that this vision is the result of close collaboration between the Xbox and Windows teams, aiming to make Windows the preferred platform for gaming.
However, the insider known as Kepler L2 responded on social media, warning that if Microsoft permits first-party gaming devices to access multiple store platforms, the console must rely on hardware sales for profitability. This could lead to the first Xbox console priced above $1000.
Traditionally, companies like Microsoft and Sony have been able to keep hardware prices relatively low by profiting through exclusive game store rights and subscription services such as Xbox Game Pass and PlayStation Plus. According to Notebook Check, opening the Xbox platform to multiple stores would mean losing exclusive store advantages and potential subscription users. To compensate, the base price of the console would need to increase significantly, resulting in higher costs for consumers.
In related news, Microsoft recently partnered with ASUS to launch the ROG Xbox Ally handheld device running Windows 11. This device allows players to access not only the Microsoft Store but also major PC gaming platforms like Battle.net. Leaks indicate that the high-end model, Ally X, could be priced between $899 and $999.
This new strategy marks a major shift in Microsoft’s approach to gaming hardware and software distribution, with potential impacts on pricing and consumer choice.
